wear, accessories, and licensed brand Daks, Maestro, Ventura, and TNGT released
- 1995 : Bando Fashion under LG company -> LG Fashion under LG company
- 1999 : Integration with LG International Corp.
- 2006 : Separated from LG company, an independent company LG Fashion started.
Lie Sang Bong is Participated in Seoul Collection since 1994, and in Paris pret-a-porte collection since 2002, n
wear. The total shop `STCO(shirt & tie coordination)` focused on necktie and shirt is good for young business man arrange from 20s to 30s, because they coordinate fashion for 'singles' or men whom is out of confidence of coordinate.
2-1-4. Circumstance of business_the sales and number of stores
This company is focused on shirts which is single item. it creates new zoning which has cody sun
Chromic 소재 이용
-크로믹 소재와 같은 신소재의 개념을
아이들에게 보다 친근하게 다가갈 수 있게하는 기회.
아이들의 호기심을 증대시키고 창의적인 생각 자극 가능
Chromic의 안정성 확보
-Chromic이라는 신소재 사용 부각
- Ever- change for children
아동을 위한 ever change 라는 뜻으
셀프홀릭의 소비자 라이프 스타일은 0910 FW 디자인 트렌드에도 영향을 줘 아이코닉 신드롬을 나타나게 했다. 스스로를 자신의 우상이 되도록, 타인은 흉내낼수 없는 독특한 미적 감각을 보일수 있게 함이 키포인트이다.
0910 F/W Color Trend : Peacockish Shade
0910 F/W에는 두 가지 컬러를 동시에 보이는 비트
코오롱스포츠는 고객 소비자 조사에서 코오롱그룹의 이미지를 대변해주는 브랜드로서 코오롱스포츠가 꼽힐 만큼 아직도 연 30%의 성장을 이뤄내는 간판 브랜드로 톡톡한 역할을 해나가고 있다. 이런 코오롱스포츠가 앞으로도 꾸준히 소비자들에게 좋은 브랜드로 사랑받고 발전하기 위해서는 많은 노
accessories tend to focus on “Accessible Luxuries” that attracts growing middle-income consumers more.
(2) Distribution Channel ⇒ Perception Changes
Along with increased affluence and an ability to spend more on luxury handbags, the rise of mass media, 24/7 cable news channels and the internet have brought new awareness to the mass of how the rich and famous live. This has given people
1. Description of company/customer/competitor
A. Company Analysis
Commemorating its 30th anniversary in 2009, E-Land announced the launching of Korea’s first fast fashion brand, SPAO. Short for “Specialty retailer of Private-label Apparel Original,” SPAO is located in the casual clothing line of E-Land’s fashion category.
a. Brand Concept
SPAO’s vision is to become the best SPA
1. The present men's wear market in Korea
The launching items for male customer is in limelight.
The male clothing market is developing rapidly
according to prevail the 'Road casual suit stores' after 2000s.
The marketing focused on male customers is increasing.
The male customers
Who feel annoying about shopping online
Who feel adversity about coordination their look
I. Introduction
A. Why we have chosen maternity wear
*Hollywood pregnant stars caught our attention!
Hollywood is seeing another baby boom- Naomi Watts, Julia Roberts and Salma Hayek are all pregnant! Pregnant women don't look good with nine months of achy backs and sore feet. It was regarded that pregnant women can't look their best, but thanks to some stylish stars, it's possible to loo